This project demonstrates how I transform hand-drawn elements into clean, scalable digital assets — without losing their organic charm. My goal was to preserve the original flow and personality while refining the structure, balance, and line quality to fit seamlessly into a modern brand identity. 

The logo was created for  Vibrant HSP. 

The client envisioned a calm, gentle energy in her brand visuals. We built the design around her chosen colors and artistic direction, translating her initial sketch into a refined vector form that could be used across all brand materials. 

“Linn was fantastic to work with when I needed a logo for my business. I shared my ideas, hopes, and vision, and she beautifully translated all of that into my new logo. 

It was an easy, stress-free process and I was delighted with the finished design. I will  continue to go back to her whenever I have design needs. Thank you Linn for bringing your humor, passion, and amazing creativity to my project! ” - Gracie King

This project involved designing a logo and a matching style guide based on the client’s original concept — an AI-generated draft she had already experimented with.

My role was to refine and simplify the design so it could work seamlessly across websites, social media platforms, and other applications, while preserving the essence and emotional impact she envisioned. 

The final logo was created for North of Normal LLC

Consistent Branding Across Changing Needs

I created these LinkedIn visuals for CBG across multiple years, supporting everything from recruitment to survey highlights and thought leadership content.

My goal was to maintain a consistent visual identity that felt modern, clear, and distinctly “CBG”—while still allowing flexibility for various topics and messages. Each piece was tailored to communicate fast and effectively on social media, using:

• Bold typography and accent color for clarity in scroll

• Carefully selected imagery that aligns with tone and message

• A layout system that allows new messages to feel fresh, yet on-brand

From light campaigns (like International Translation Day) to more technical topics (like AI and machine translation), I helped ensure that everything still looked like it came from the same place — clean, competent, and human.

In later stages, the creative direction became more constrained, with stricter visual guidelines and less room for exploration. Even within those limits, I focused on clarity, polish, and cohesion — showing that thoughtful design can still resonate, even when working inside a tighter frame.

This project taught me how to balance brand consistency with evolving needs — always looking for the clearest, most human way to communicate.

This icon set was developed to support CBG’s internal tools, service overviews, and communication materials—ensuring a cohesive and scalable visual language across touchpoints.

Each icon was either custom-made or adapted from libraries like Flaticon, then refined to match CBG’s brand guidelines—maintaining consistent color usage, visual weight, and semantic clarity.

The goal was to ensure usability and recognition at various sizes and contexts, while reinforcing the brand’s distinct identity.

By treating icons as functional parts of the UI rather than just decorative elements, I helped strengthen both navigation and user trust—making each interaction more intuitive and on-brand.