For me, design and storytelling are never just about making things look good. They are about resonance, the subtle spark when form, meaning and emotion align.
Creativity, for me, is a way of listening and feeling. It means opening yourself to an idea before it fully exists, sensing its shape, and finding the language, visual or otherwise, that lets it breathe. It is a balance of structure and intuition, logic and play.
Communication is at the heart of everything I do. Not just the words or the visuals themselves, but the deeper “what” we are really trying to express. Good design does not shout, it connects. It creates clarity, and in that clarity people feel understood. That is also how I approach collaboration: by listening closely to my clients, helping them feel safe in their own creative process, and giving their ideas the space to grow.
And then there is feeling. I believe every piece of design, no matter how small, carries an atmosphere. A logo can feel trustworthy or bold. A layout can feel calm, or alive. These feelings are not surface decoration, they are the core of how we relate to things, and they shape how we remember them.
Over the years I have worked across many mediums, including branding, UX, film, illustration and games. What ties it all together is a search for authenticity. I want the work I create to feel like it fits, like it belongs to the people and stories it represents.
That is what keeps me inspired: helping others see themselves more clearly, and giving ideas a form that feels both true and alive.
Credibility & Community
Member of Svenska Tecknare (Swedish Illustrators & Graphic Designers Association), and part of the Sensitive Empowerment Community (affiliate link) – a supportive international HSP network where my article is featured. I’m also in touch with Brainz Magazine as I start contributing there.
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