Some messages, processes and workflows are difficult to explain through words alone. A static image can often help, but sometimes movement is needed to make the message clear. Animation adds an extra layer of understanding. It can show transitions, relationships, or concepts that unfold over time.

In the first example, the animation begins by showing four individual parts — representing sections of a publication, such as text, images, or data. As the view zooms out, it becomes clear that these parts are not isolated; they can be reused and combined in other publications. The movement helps communicate both structure and flexibility in a single, continuous flow.

The second example shows a small robot waving. It’s a simple gesture, but one that instantly adds a sense of presence and friendliness. Movement here brings personality and emotion to an otherwise static figure, turning an abstract idea into something that feels alive and approachable.

Animations like these can make complex ideas easier to grasp . Not only by explaining, but by showing how things connect and move together.

Created for LinkedIn posts for China celebration of Mid-Autumn Festival where one of the special things are Moon Cakes. 

This is why the moon is very special and has been highlighted in these images. This maintains the respect for the holiday while also including current trends.

Each year, CBG's customers voted on which organizations CBG would support through donations – and I had the privilege of designing the visuals that represented those choices.

My goal was to create a clean, cohesive, yet flexible design where each organization could stand out without the layout feeling cluttered or predictable.

I intentionally avoided showing children's faces directly, even when using freely available images (such as from Unsplash), out of respect for privacy and dignity. Instead, I focused on symbolism, body language, and emotional tone to communicate each organization’s mission in a more sensitive and authentic way.

While the layout and imagery were adapted each year to fit the selected causes, I maintained a recognizable structure to create visual consistency over time.